Selling Your Superyacht with SYA
Selling a superyacht requires insight, precision, and a broad network of potential buyers. At SYA, we leverage our strong ties across the brokerage network and our extensive marketing channels to position your yacht attractively in the marketplace. We ensure that every aspect of the sale process, from valuation to closing, is handled with utmost professionalism and confidentiality. We focus on maximising your yacht’s resale value through strategic positioning and impeccable presentation, ensuring a successful sale at the best possible price.
Services
- Expert Valuation: Understanding the market to set competitive pricing.
- Marketing Excellence: Utilising high-end marketing tools to showcase your yacht.
- Professional Networking: Connecting sellers with our extensive network of interested buyers.
- Legal and Survey Support: Coordinating with marine lawyers and surveyors to ensure all legalities and standards are met.
Yacht Valuation
Every yacht owner naturally desires to secure the maximum possible sale price for their prized possession. A precise valuation of your yacht is determined through an extensive examination of the vessel itself alongside relevant market information. We focus on setting an accurate price for yachts to facilitate swift transactions, thereby minimizing ongoing maintenance expenses and the significant depreciation that can result from prolonged sales periods.
Valuation Knowledge Packages
- Detailed analysis of factors that may affect yacht value
- Expert guidance based on crucial market data sources.
- Insight into critical considerations when determining value.
- Comprehensive valuation reports.
Yacht Marketing
Understanding that each yacht has its own signature, from production models to bespoke luxury creations, we draw on leading yachting databases to identify what sets your superyacht apart. By thoroughly analysing your yacht’s market position, we ensure it is presented in the most advantageous way, through both engaging digital campaigns and exclusive, discreet communications.
SYA can provide an extensive range of bespoke marketing services tailored to the unique requirements of selling a superyacht.
Content
- Digital Showcase: We create a commanding online presence for your superyacht with a dedicated web page, featuring high-resolution imagery, virtual tours, and detailed specifications to captivate potential buyers.
- Video Marketing: We produce cinematic-quality videos that highlight the elegance, craftsmanship, and performance of your superyacht, leveraging various platforms to attract attention from qualified buyers.
- Virtual Tours: SYA offers cutting-edge 3D virtual tours to provide an immersive viewing experience for potential buyers, wherever they are located.
Campaigns
- Online Listing: SYA utilises the yachting most respected MLS systems to ensure a global reach to reputable brokers houses and potential buyers.
- Social Media Campaigns: Our strategic use of platforms like Instagram, Facebook, and LinkedIn involves crafting engaging content to reach a global audience and connect with prospective buyers.
- Targeted Email Marketing: We keep a meticulously curated list of potential buyers and brokers to deliver personalised emails and listings updates.
- Industry Publication Advertising: SYA places advertisements in elite yachting magazines and luxury lifestyle publications that are frequented by the target demographic.
- Yacht Shows: SYA will advise and represent your superyacht at the appropriate global yacht shows, providing opportunities for buyers to experience the vessel first-hand.
- Brokerage Collaboration: We collaborate with a network of reputable yacht brokerage firms to enhance the visibility of your superyacht across diverse markets.
